Brian Tracy at FocalPoint Business Coach Training!

...Brian drops by to talk to the incoming members of his growing global team…

Brian Tracy came and joined us again at training in San Diego. When he’s in town, he makes it a priority to come by and visit our business coach training class.

He sat down with our coaches to give his perspective on how to be a successful FocalPoint Business Coach. That is, how to build a thriving business coaching practice. Brian, myself, Steve and Cam have our regular San Diego Summits, where Brian opens our meeting with the same opening themes every time.

“Gentlemen, today lets talk about FocalPoint, keeping in mind that our responsibility is to focus on Coach Success and Client Success.”

If you’ve seen Brian Tracy speak before, you’ll know that the facts and ideas come thick and fast…but here is a brief overview of his presentation to his coaching team.

These Coaches are at our live in training and just starting their professional practices, but these 3 points resonate for any business owner, anytime.

Brian Tracy's 3 points for Success in Starting your Business Coaching Practice

1. Take Action. Brian gave a nod to his famous book, “Eat that Frog” when he noted that nothing will start in your business until you get started.

He made a funny point that I loved when he said. Hey, just get stared in your business. Don't overthink it. The things that are holding you back are simple decisions…. so, just try it, no one is going to die!

2. Get Ideas and Feedback. Run your business and listen to the market and your clients. This concept links directly to point #1. The more action you take the faster and more valuable your feedback will be.

Brian also reminded us to always think creatively and positively. In my experience, that's the hallmark of a great business leader, are they a CEO of a large company or a smaller business owner.

This is where Brian brought up the subject of an inspiring but flawed book – “The Secret”. Brian noted that while the Secret is a great book and video, its failing is that it neglects an important part of success. And that part is the importance of taking Action. Nothing in your business will start or change until you get started – or change!

3. And Brian’s final point of the day was to Learn from your Pain.

            There are 3 kinds of Pain

• Physical
• Emotional
  • Emotional Pain shows up in your day-to-day as a fear of taking a blow to your confidence, and/or a fear of rejection,
• You know, in reality, people aren’t rude when they say “no”– they’re just not interested. It’s not a big deal, its just a little bump. People aren’t being rude; they’re just not interested. Of course, as a professional consultative solution based expert, that’s your cure to ask the oh-so-important next question when someone says they’re not interested…. Simply ask. “Why not?”
• Overcome your fear of what they’ll say and start to see yourself as responsible for finding out!
• Financial
  • This was a very nice transition to the point I think he was trying to make all along. To be successful in your business (any business, not just starting your own coaching practice) the key is to change my attitude towards the word “no”.

So simple, so elegant, so true.

And for some, so hard, so limiting, so crushing.

Brian urged the class to change their perspective and I’ll suggest the same to you. Look forward to getting the answer “No”. Collect the No’s, celebrate the no’s, and make them a fun part of what you do. No isn’t personal, its just that what you have to offer doesn’t get the person excited enough. Yet ;)

Why not look at No’s as a challenge. Instead of fearing the no, go into a situation with an expectation of 7 no’s before you get a yes….

Change you’re thinking, change your life… or better said, When I change my expectations, I control my level of success.

I could go on with this topic, and Brian as a matter of fact did! But I think that's enough for today.

Since I’m a professional business coach, may I leave you with a takeaway?

In your next professional interaction such as

• A Sales situation
• A management change situation
• A Negotiation

I’d like to ask you to count your no’s.

Just keep a little tally. Give yourself a target of 7 No’s. Once you’ve hit 7 No’s you’ll know you’ve truly put in your absolute best effort. At that point you can walk away with your head held high.

Of course if you’re advanced in the world of No (you know who you are – then, after 7 you can regroup, re-approach, and try again later!)

Become a no collector.

Thanks from dropping by Brian! See you in a week when we meet with Team FocalPoint Brazil!