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“Because its purpose is to create a customer, the business enterprise has two – and only these two- basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs.'"
“The purpose of a business is to create and keep a customer; all profits come from that. Customer satisfaction is the only measure of business success in the long term.”
Customer satisfaction – that’s what it’s all about.
Let’s put it into perspective. What if you were to take all the “customer” catch phrases and make them priority on how you run your business?
What if the everything you did from now on was based on: customer demographics, customer satisfaction and customer relationships (customer retention, customer loyalty, customer intimacy and customer engagement).
Here’s some things to consider:
Customer Demographics – Bottom line. You need to know who you sell to and who wants your product or service. You also need to re-assess this if your product changes, market demand changes, and the world that buys your product changes. If you sell skateboards you need to know what tweens and teens are doing right now – what they are watching, playing, saying – you can’t just use the same marketing strategy that worked for teens in the 70s or 80s.
Customer Satisfaction – Everything you do in your business should be done to satisfy the customer – or at least your best customers. A satisfied customer comes back and they bring their friends. So how do you monitor satisfaction? Make it easy for customers to give you their feedback: online surveys, suggestion boxes and focus groups – consider it quality control and consider it essential.
Customer Relationships – All of these count:
It all boils down to that age old adage, “The customer always comes first!”
If you think you could polish up on some of your customer strategies – if you aren’t sure where you should focus your efforts to achieve the ultimate customer experience, call a FocalPoint Business Coaching Professional – we can help you fine tune your customer strategies.