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As business coaching professionals we are mentoring leaders, we are leading leaders and helping them get back on track or improve an already amazing track record.
San Franscisco is host to the Pacific Veterinary Conference this year. It runs from July 15th to 18th, put on by the California Veterinary Medical Association. No doubt there will be all kinds of pet food suppliers and medical supply companies on hand at the conference. And plenty of networking going on.
On the CVMA website, they have a page about how you can get involved. I bet anyone who is associated with the CVMA is considered highly respectable by their clientele.
“Everything counts! Not just what you want to count, but everything.” That’s a quote from a piece by Brian Tracy entitled Everything Counts!
He goes on to tell a story about a friend who is very overweight, who keeps complaining that he doesn’t understand why he is so heavy even though he eats right – salads, fruits, etc. Then one day Brian watched him finish off a second piece of cheesecake and asked him about how that fit in with the diet. The friend told him, “That doesn’t count.” Heh heh… neither do burnt cookies or any foods eaten between midnight and six am.
So when I talk about networking, let’s keep that in mind.
There are two things to apply from that “Everything Counts” concept when you’re networking:
Networking effectively means you’re building business relationships.
Rather than diving onto someone and trying to sell them his/her best material –
Networking means to integrate yourself into the community. If it’s the local business community, if it’s the Chamber of Commerce – you should be one of the guys on a committee – it shows leadership.
Okay, I understand there isn’t much more than those 24 hours in one day, but if you take some of those hours and use them to work with a bunch of like-minded contacts, who very likely will need your services at some point – consider it time you could have spent designing a website or a brochure: but better, because you’re already face-to-face or at least phone-to-phone with a prospect.
Networking isn’t always easy for people who are less than social, but if you are in a small business and you aren’t in a position to hire a sales person, you really need to find a way to put yourself out there as a human being!
This is where a FocalPoint business coaching professional can help you.
If you think you could do with some help networking why not contact a Brian Tracy Certified Business Coach in your area?
And please, if you have any tips or tricks that you use in networking, share them with our business management community by posting a comment below. Thanks for reading.