
The ROI of Sales Training using Business Coaching.
The ROI of Sales Training using Business Coaching.
Have you ever wondered what the ROI of professional business coaching is?
Have you ever thought of using a Professional Business Coach to run a sales training campaign?
Imagine having sales training that was more than just a talking head. How about a system based on Science and Reality? One with laser focused, relevant material, full engagement of your people and a measurable ROI?
If I sound overly excited its because I am. We love the business of business and today I get to share some results with you. Our ROI on business coaching is over $37,000/hour.
Of course, that’s based on our industry numbers re billing and retention. Yours will differ.
We use the same coaching process and material internally that we do with our clients. One of those structures is called Centurions Club.
This special support tool was originally created by Brian Tracy as the 100-Call Challenge. At one of our San Diego Summits ( this is our regular strategic planning session meeting with Brian Tracy, Cam Fraser, Steve Thompson and myself) Brian showed us how to modify this process for our professional business coaching team. Centurions Club was born.

This was our 7th round of Centurions Club and there are some stats I’d like to share. However, there are many stats that I must also keep internal – I’m sure you understand.
Our leader for the last 3 Centurions Club Campaigns has been Carlos Rosales.

Carlos is a world class FocalPoint Business Coach and a multiple award winner at FocalPoint for both client success as well as his own significant achievements.
Here are some stats of note that Carlos was directly responsible for. Keep in mind that behind every single stat is a business coach running their own successful practice:
- 13 Coaches joined Centurions Club and 10 completed it. This a 77% retention rate. Its an elite club.
- 25 new clients were signed up by those 10 coaches in just 13 weeks.
- ……...An average acquisition rate of 2.5 clients each
- ……..Average dollar sale of <<CONFIDENTIAL>>
- A company record was set with Rupert Whiting signing 4 new Customers in a single day ( incidentally, beating my old record of 3!)
- Numerous personal bests, and an equal number of client wins through coaching.**
- The annual run rate for all clients signed is approx.. $500,000. An amazing feat and in itself an impressive number
- This support tool returned an hourly ROI on Business Coaching/Sales Training of ..( well , lets say 400 X)
This is exactly how we know FocalPoint Coaching, powered by Brian Tracy works!
Carlos- Thank-you sir. You’ve done more than simply lead the team. You have built a piece of our history.
Centurions – thank you for your commitment and focus. You are the pebble on the pond.
** While we cant share specifics due to confidentiality, and keeping in mind this is a blog, not a brochure ….One of our clients sells heavy equipment . Using a FocalPoint Coach, in Q1 of 2012 they outsold their entire previous year (2011). We have tons of those stories....
What’s not to love about ROI that makes you proud?




Comments
Post new comment