Have you ever wondered what you could accomplish if you were more in control of your business? Is there a goal that sits out on your horizon, such as better profitability or more sales, but never seems to get any closer? I’d like to hear from you about the things you think you should have accomplished by this point.

Since my last post, you may have been wondering what, exactly, a business coach does that you can’t do for yourself. Let me get right to the heart of that question by asking YOU a question—are you able to objectively look at the way you spend your time and decide which activities aren’t worthwhile?

Unfortunately, for most of us in the corporate world, the activities we choose to discontinue are the ones which most enhance our quality of life. We believe that if, in the short term, we give up time with our families/friends/fitness programs we will eventually earn enough money to take time off to enjoy those same things!

Think for a minute about what Brian Tracy, author of Focal Point, has to say about how we spend our time, “Most people are trapped in an old paradigm where they believe that the only way that they can increase their incomes is by either increasing the amount of work they do or by increasing the number of hours that they work, or both.”

If it raises your blood pressure just thinking of the things you’ve sacrificed to earn more money, it’s time for an objective observer to step in. That’s where a business coach can help. Our coaches, in particular, have been trained to use core Focal Point principles to help you recognize the value of your life and work activities. They’re going to ask insightful questions to help evaluate your time, such as “"Knowing what you now know, if you were not now doing this activity, would you start it up again today?" That’s what Brian Tracy calls “Zero Based Thinking.”

Taking a focused look at your days with the help of a business coaching professional can change every aspect of your life. The Focal Point system actually contains a ‘Double Double’ promise—that if you’ll apply the program’s principles to your life, you’ll double your income and double your time off.

If you don’t think that’s possible, you may still be trapped in the Industrial Age notion of “hours equal income” rather than “quality output equals income.” And that’s a whole different world to step into. When you’re finally able to see past the need to work yourself into exhaustion, and decide to work more effectively in less time, I’ll help you choose a business coach to start the process.

In the meantime, look at your days, measure your satisfaction level, and we’ll talk next time about taking responsibility for changing your life.

Dominic Rubino

Executive Vice President,

FocalPoint Coaching, powered by Brian Tracy