“Practice Golden Rule Number One of Management in everything you do. Manage others the way you would like to be managed.”

-Brian Tracy

Effective management. It almost seems like a catch-all phrase these days. But, the fact is, whether it’s a small business manager or a big time corporate manager – some are effective and some aren’t.

What makes a business coach the best in the business? Is it personality? Energy level? Experience?

At FocalPoint Business Coaching every one of our coaches goes through a careful selection process and then they are trained in Brian Tracy methodology, mentored and supported.

They are the best in the business.

What are the practices that the best business coaches live by? Here’s what we expect from our FocalPoint Business Coaching professionals:

1. Be a leader – And treat your client as a peer, a fellow leader.
2. Listen more than you speak – More coaching gets done by  a client listening to themselves than by listening to you, all you need to do is get them talking about the right things! That’s where the Brian Tracy training and tools come onto play.
3. Lead by example – Be on time, be honest, show integrity, be organized, be goal oriented, be effective.
4. Do your research – Know the company, know the industry, learn the history and ask for numbers.
5. Assign tasks – Give action to the ideas that you and your client have developed; end every session with “homework.” It keeps the client focused on what they are trying to achieve and it gives a forward direction to the work you are doing.
6. Have other coaches to talk to – Spend time “talking shop” at least once a week, it keeps things in perspective. FocalPoint Centurions is a great example of a coaching “jam session,” it makes for great sharing of ideas and learning from each other.
7. Refer, refer, refer – Don’t hesitate to bring in the specialists. Only do what you know and be willing to get others to help with what you don’t know. It saves you from looking like an idiot.  Build up a referral network of professional resources and use them.
8. Create measurable goals – Always start with goals that lead to measurable results – this goes for your life, your coaching business and when you sit down with a client to create a work plan.
9. Follow up – create a follow up system. This isn’t just good for business, it’s quality control. You need to make sure what has been achieved in the coaching is still working effectively and, if not, you’d better get back in there – there’s nothing worse for business than a dissatisfied customer!
10. Get certified. If you want respect as a business coach, if you want to enter into a coaching relationship as a professional consultant, if you want your integrity to walk through the door before you do – get the Brian Tracy certification that FocalPoint Business Coaching provides. Brian Tracy is an internationally respected personal and professional development specialist, he’s the top selling author of over 45 books and he has spoken to audiences throughout the world. Why wouldn’t you want your name associated with his? Ride on the shoulders of giants!

So that’s how the best of the best do it – if you want to know more about becoming a FocalPoint Business coach, check out our website.