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My Bio

Vision:

My objective is to dig deep to find the true soul of a business owner or executive, that will lead them to better decisions that will have a positive impact with their time, team, profitability, and improved quality of business, personal and family life.

Biography:

Combining 30 years of business development and advertising and marketing experience, Alfred Lara is the consummate business professional who prides himself on doing the right thing for his clients and their business team a nd he accomplishes his own personal and clients goals without compromising his soul or integrity.

As a sales executive for marketing driven organizations such as Xerox, Official Airlines Guides/TravelClick, Car and Driver, International Data Group, and Bank of America, Coach Alfred has developed a keen aptitude of being able to collaborate with line staff all the way up the corporate ladder to senior level executives. Whether he is developing sales and marketing strategies or optimizing financial yield management schemes, his personal and engaging interpersonal skills garners respect and camaraderie among his clients and enterprise-wide team members.

A competitive international fencer and former member of the US Olympic Fencing Training Squad, Alfred is able to translate the competitive nature of the Zen-like sport into applicable business and interpersonal skills that focus mind and energy to the tasks-at-hand for success and positive results. His sharp fencing mind helps to find and define his clients Focal Point and successful touch points.