The market for business coaching has been growing exponentially for the past several years. In fact, in 2003, The Washington Post reported, “The business of coaching is exploding!”
As of 2004, there were 24.7 million businesses in the U.S. and 99.9% of
those businesses were small businesses (with fewer than 500 employees.) More than three-quarters, or 19 million businesses, were sole
proprietorships.
Office of Advocacy, The Small Business Administration, 2005
Introduction to business coaching
The international coaching industry is seeing explosive growth. Coaching is now one of the world’s fastest growing industries. Within the coaching industry, there are various forms of coaching styles, such as personal, spiritual, athletic and business coaching. FocalPoint is part of the lucrative business performance coaching segment of the coaching market. FocalPoint’s mission is to boost the performance of organizations by using proven and innovative business strategies and tactics delivered via a one-on-one, long-term coaching format with the business owners or key leaders. Brian Tracy’s experience and international reputation, combined with Brian Tracy’s 30+ year track record for globally-proven coaching content and methodologies, is making FocalPoint a world leader in this growing industry.
Unprecedented Demand Never in our history have business owners needed more help. Dun and Bradstreet reports the business failure rate is as high as 63% within the first 4 years and a staggering 91% within the first 10 years! Moreover, Dun and Bradstreet report that a full 88% of businesses fail due to management mistakes. The knowledge needed by a business owner to not only stay competitive, but also take their business to the next heights, has never been greater. Of course, that’s where the FocalPoint comes in — coaching business owners on proven business concepts, strategies and tactics which are guaranteed to generate a positive return for the client.
Industry Segmentation - FocalPoint's Market FocalPoint specifically targets the small to medium business market, along with professionals, such as physicians and real estate brokers who are leading small to medium sized businesses consisting of associates. According to Dun and Bradstreet, the small to medium business market makes up more than 90% of the business market – a huge demographic – and the effectiveness of FocalPoint’s long-term, one-on-one coaching can have the greatest impact among business owners and professionals in this size business market.
