5 Quick Tips For Choosing the Right Business Coach

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It’s not always easy to know how to choose a Business Coach. A lot of people out there claim to be effective Business Coaches but how can you find out which ones really are?

Here at FocalPoint Business Coaching & Training, all our Business Coaches are intensively trained in bestselling author Brian Tracy’s method of Coaching, which has proven effective for more than 30 years for business owners around the world. Not all Business Coaches can make claims like those and back them up.

Follow these 5 tips, and you will be in a better position of choosing a Coach who will help you achieve measurable improvements in your business.

1. Make sure your Coach has real-world experience.

Don’t hire any Coach who has not personally sat in the boardroom. Your Coach should have extensive senior-level experience at companies and should have a working knowledge of how business leaders reach decisions, how they target problems, and how they ensure that their solutions get put into practice from the executive level down.

2. Test their knowledge of the latest ideas in business theory.

If your Coach doesn’t have a graduate-level degree in a business field, they should at least have some formal training in business theory. They should also be well-read in the latest popular business books, and should have opinions, backed up by logic and data, on current theories and techniques advocated by the world’s top business experts.

3. Ask for references and insist on seeing the hard numbers.

Your Coach should be thrilled to provide you with positive references from other business owners they have helped. Call these individuals and ask how they felt about working with this Business Coach.

  • Did the Coach help?
  • Were they enjoyable to work with?
  • How, exactly, did they improve the business?

Make sure you ask for hard data; even the most glowing reference is meaningless if the results weren’t measurable.

4. Investigate the method of Coaching they use.

An effective Coach isn’t just making up the method as they go along; their style of Coaching should be based on a time-tested method that’s been used all over the world; and that method should have a proven track record of consistent success. Spend a little time looking into the method your Coach uses and get to the truth about its value. See for yourself whether other business owners have found it helpful or not.

5. Get a feel for the Coach’s values and personality.

Even the best-trained, most knowledgeable Coach won’t be much help to you if you don’t share the same fundamental principles. Spend some time talking with your Coach and see if they are the type of person you like spending time with. Trust your instincts, and don’t hire any Coach you wouldn’t take to the golf course, or to lunch. Beyond that, make sure your Coach understands your vision, and your basic values, and respects those things; or better yet, share them personally.

Plenty of great Business Coaches are out there, you just have to know how to find them. Stick with these 5 tips, and you will find a Coach who will align with your goals and values and guide your business to its full potential. Be selective and keep your standards high. Your business deserves it.


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