Webster’s Dictionary defines “Purpose” as the reason “Why” something is done or used.
In September 2009, British/American author Simon Sinek filmed one of the best TED Talks illustrating the concept of “Purpose.” The talk is titled “Start With Why: How Great Leaders Inspire Everyone to Take Action.”
His theory states great companies and leaders all Think, Act and Communicate in the same way, which is the complete opposite of everyone else.
These companies explain their Why upfront, representing their purpose, cause or belief.
Many companies today have a mission statement which drives HOW they follow a path. Companies also have a vision statement which describes WHAT their destination or goal is.
But how many companies have a purpose statement?
A purpose statement captures succinctly WHY the organization exists and WHAT it does.
What about you as a professional? Do have a purpose statement?
Simon says…people don’t buy WHAT you do they buy WHY you do it.
In my opinion, you will make more waves in your pond if people believe you are the best person to help them define and achieve success on their own terms.
That’s my WHY!
My purpose is help business owners define and achieve success on their terms. And in many cases faster than they could on their own.
And HOW do I do that?
I involve them in the process 100%.
I begin every workshop with my favorite quote from Benjamin Franklin… Tell me and I Forget, Teach Me and I Remember, Involve me and I Learn.
Simon also says...The goal is not to do business with everyone who needs what you have, the goal is to do business with people who believe what you believe.
And in the end, like Glinda, the good Witch from the Wizard of Oz says to Dorothy, I help my clients believe and realize they’ve had the power all along.
About the author: Paul Hatrak, CPA, CGMA is a Business Growth Expert | Helping CPAs, Financial Advisors and Attorneys grow their Businesses exponentially. Reach out to him for a free thirty-minute business assessment at 908-420-5736 or via email at firstname.lastname@example.org.